Sold 5.7 million square meters of land in 8 years

arsaVev, which has social benefit in its founding philosophy, continues to grow. We spoke with Bülent Öztürk, Chairman of the Board of arsaVev, whose teams—laying the foundations for innovative real estate investments for a company whose star has been rising as access to housing has become more difficult in recent years—have conducted 643 thousand customer meetings, sold 5.7 million square meters of land, and facilitated 14,675 title deed ownerships to date. He discussed the model they established and their goal of expanding abroad...

What exactly does arsaVev, which focuses on social benefit, aim for?

Yes, social benefit is at the core of arsaVev. We became concerned about housing access becoming impossible and our citizens being unable to meet their housing needs, and we set out to produce solutions. arsaVev was established with the experience we gained from our ongoing work in the real estate field since 2017. We are continuing our journey with firm steps with our team that laid the foundation for innovative real estate investments.

What kind of ecosystem are we talking about within this structure?

arsaVev is an ecosystem that houses more than 500 people, including employees, dealers, real estate agents, and business partners, with 17 sales offices in important locations such as Istanbul, Izmir, Ankara, and Bursa.

Shared ownership comes to the fore

There is a bottleneck in the real estate sector. Access to finance and, consequently, access to housing is very difficult. In your opinion, what is the way out of this bottleneck?

We are concerned about our citizens' inability to own a home, and we work with the mission of making them owners of a home or land, which is the first step toward a home. Here, land-for-share housing and shared ownership come to the fore.

What would you say about the real estate certificate, which has brought a new breath of fresh air to the sector? How will this development contribute to the sector?

I think this will truly bring significant dynamism to our sector. The real estate certificate will allow the sector to grow and investments to diversify. It was a very timely and correct move.

What advantages does the subject of shared real estate offer to citizens?

Because it is more accessible, more efficient, more profitable... Since it offers a low-cost entry opportunity, citizens can invest without the need for a high budget. With portfolio diversity, citizens can reduce their risk by purchasing property shares in different regions and segments. Thanks to passive income, they can have the opportunity to earn regular income from rental yields. On the other hand, with digital management, they can easily follow the entire process through the online platform. Most importantly, after 10 years, you can sell the property and earn a profit through value appreciation.

You are breaking new ground in the real estate sector; can you tell us a bit about these?

We act with the mission of raising quality standards in the Turkish real estate sector. We are a member of INDER, which holds an important place in the sector... We aim to add value to sector employees, products, and investors alike. Education forms the foundation in real estate, as it does in every subject. With this belief, we established arsaVev Academy.

Could you tell us a bit about the work of this academy?

As arsaVev Academy, through the cooperation we have realized with Ankara University, we will bring together new generation international real estate experiences with students and sector professionals on an academic platform. This cooperation will not only provide qualified human resources to the sector but will also support the development of the real estate sector through sustainable in-house training. With this approach, we as arsaVev aim to contribute to equipping not only our own employees but also real estate professionals across Turkey with knowledge and skills at international standards, bringing a new breath to the sector by bringing together academic knowledge and field experience.

Hotel accommodation opportunity for customers

In addition to education, what kind of work are you doing to improve the earning opportunities of employees?

In addition to our efforts to enrich the human resources of the real estate sector, we have a project where we enrich business and earning opportunities. With arsaVev app, arsaVev's digital real estate agent platform, real estate agents can refer customers to our projects in a digital environment and follow all stages of the process transparently through the arsaVev app. Our investors are very valuable to us; real estate is a long-term investment. We protect our investors against adversities that may occur during this long term with HDI Sigorta. arsaVev offers not just a real estate investment but a lifestyle. It integrates this lifestyle into every point, from the location selection of its projects to social facilities and collaborations, and establishes an ecosystem. It desires to be with its investors not only during the sales process but also after the sale. We want to establish long-term relationships with our investors. With this perspective, we launched arsaVev Club, the first and only loyalty program in the real estate sector.

What advantages does this club offer its members?

arsaVev Club offers its members advantages and unique opportunities in every field within this ecosystem. With "Arsa Para," our customers who invest through arsaVev earn Arsa Para at a rate of 5 percent of their investment to be used in their next investment. With "Advantage," arsaVev customers obtain discounts on their purchases from our company's contracted institutions. With "Living," customers who invest through arsaVev earn the right to vacation at arsaVev Living hotels for 3 nights and 4 days in the summer and 3 nights and 4 days in the winter for a period of 5 years.