THE FIRST STAGE OF INVESTMENT IS LAND!

the latest situation in prices: land sales gained momentum especially during the pandemic period with the desire for an isolated life, and subsequent earthquakes further increased this demand. for the last few years, land has been seen as a step toward accessing housing. due to rising housing prices and high loan interest rates, those who cannot access housing first become landowners and, as a second stage, move on to the process of building a house on this land. as the number of corporate firms developing such projects increased, it is calculated that the market size of the trend from land to home has reached 15 billion dollars.

priority is on housing!

bülent öztürk, chairman of the board of arsavev, stated that those who take their profits from investment tools like gold and investors who see the real decline as an opportunity play a role in the increase in housing sales, saying, "however, we have a problem regarding first-time homeownership. since loan interest rates are high and purchasing power is low, those who will buy their first home are struggling. according to the results of our survey of 4,000 people, participated in by white-collar workers with a monthly income of 75,000 lira and above, 76 percent of the participants think they will not be able to become homeowners."

explaining that land sales moved to the retail sector after 2020, i.e., the pandemic and consecutive earthquakes, and began to be seen as a stepping stone due to the housing access problem since mid-2023, öztürk said, "the segment that cannot access housing now sees land investment as an alternative, a step."

explaining that they have made approximately 15,000 people real estate owners by selling 5.7 million square meters of land to date, öztürk said, "we made a very fast start to 2025. we completed the first half of 2025 with 1,164 sales."